Dunfermline Athletic

UK Sausage Week makes a welcome return in 2024

Wednesday, 6th Dec 2023

UK Sausage Week (UKSW) returns next year taking place over the 28th October – 3rd November period. The annual event was suspended during the Covid pandemic.

As usual butchers, supermarkets, foodservice and manufacturers across the UK are expected to be involved.

The week commences with a celebration lunch in London on 28th October 2024, when the UK Supreme Sausage Champion will be revealed, alongside a host of category winners.

Dates for the UKSW national product competition to find next year’s sausage champions will be announced early in the new year with full details of how to enter products for evaluation and judging.

The competition will be headed up by Chief Judge Keith Fisher, the CEO of the Institute of Meat (IoM). Fisher commented: “Entries in previous years have been outstanding and it is brilliant news that UK Sausage Week will return in 2024 when we can celebrate all things sausage!”

Joanna Thomson editor of Meat Management magazine, who organise UKSW, added: “UK Sausage Week is always a great way of promoting sausages in the run up to and over the period of Halloween and Bonfire Night. It is always good to see retailers and manufacturers launching new products or reinventing old ones and organising fun events, plus local and even national media coverage.

“We all know how important the sausage market is to the UK meat trade and now, more than ever, getting involved could not be more important. It’s a great opportunity to get customers thinking about and buying more sausages!”

• Best Pork Sausage
• Best Beef Sausage
• Best Lincolnshire Sausage
• Best Cumberland Sausage
• Best Chipolata Sausage
• Best Gluten Free / Free From Sausage
• Best Chicken Sausage
• Best Speciality Sausage
• UK Sausage Week - Supreme UK Champion

Winners of the UKSW Competition often report significant increases in sausage sales and companies and retailers who innovate and get involved can maximise on the profile UKSW creates. The week normally attracts national and local media interest and coverage, and organisers will be spreading the word to make sure all the key people are aware.

For more information about UKSW contact Sharon Yandell: sharon.y@yandellmedia.com and for partnership opportunities email michelle.i@yandellmedia.com or go to: www.sausageweek.com

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