FOOTFALL TO BUTCHERS ON THE UPThursday, 7th Mar 2013
Survey reveals 92% of butchers have increased footfallÂ A survey by Quality Meat Scotland (QMS) has revealed 92% of butchersâ€™ shops experienced increased footfall in February (23 Jan â€“ 23 Feb) following the media coverage of the horsemeat issue.
Of that 92% the majority (66%) reported an increase in footfall of 10-20% with a further 23% reporting a 20-30% increase in footfall and three per cent of respondents stating their footfall had increased by 30-50% during the period.
The QMS email survey of around 300 members of the Scotch Butchers Club also revealed that 95% of butchers believe customersâ€™ trust in the Scotch Beef brand has increased in the wake of the horsemeat issue.Of the 38 butcher respondents, 95% said customers have been taking a greater interest in the source of meat.
Furthermore, when asked â€śduring the past month, have your customers taken more of an interest in local sourcing?â€ť 92% of the butcher respondents said yes.And 97% of those who responded to the survey said they were â€śproud to sell the Scotch Beef brand to customers with its traceability and quality assurance.â€ť
Jack Broussine, Marketing Executive, QMS said the survey results were further welcome evidence of consumer awareness of the credibility and integrity of the Scotch Beef brand.â€śOur industry has made a major commitment to traceability and quality assurance from farm to processor which puts our brands - Scotch Beef, Scotch Lamb and Specially Selected Pork - in a strong position at a time like this.
â€śIt is particularly pleasing to see that consumers in Scotland continue to have a high level of trust in the Scotch Beef brand and our butchers are taking great pride in what the Scotch brand stands for.â€ť
Douglas Scott, Chief Executive of the Scottish Federation of Meat Traders Association, said the survey findings confirm the feedback he has been receiving from members.
â€śMany butchers are reporting that not only are they seeing existing customers visiting them more frequently they are also seeing completely new faces.
â€śMany of their new customers are asking a lot of questions about the provenance of meat and how meat products are made.â€śButchers are keen to make the most of this opportunity and ensure their new customers continue to shop with them.â€ť