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| Name : | Bruce of the Broch | | Contact : | Mr Alistair Bruce | | Address : | 22 Broad Street | | Town : | FRASERBURGH | | County : | ABERDEENSHIRE | | Postcode : | AB43 5AH | | Tel : | 01346 518606 | Click on Postcode to see map
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Fraserburgh butcher Bruce of the Broch scooped the coveted Diamond Award in the prestigious Scottish Craft Butchers Haggis Products Awards 2019 - the highest possible recognition from the industry evaluator.
And, with the world’s annual celebration of the Bard looming, delighted owner Alistair Bruce said the spotlight couldn’t fall on haggis at a better time.
The Fraserburgh butcher’s award-winning Haggis Cupcakes are Alistair’s interpretation of a similar layered product he once enjoyed at a hotel restaurant.
“I thought we could produce a cupcake from layers of perfectly proportioned haggis, neeps and tatties to offer the customers something simple and different - all they have to do is heat it in the oven.
“Our haggis sells well all year round but it’s important to keep devising new products to present our national dish to the public and keep them interested in it,” he said.
“We decided the Haggis Cupcake was worthy of entering the Scottish Craft Butchers evaluation and we’re absolutely thrilled to take top honours.”
The Craft Butchers Diamond kudos has been known to double, treble and in some cases quadruple production demands on the winners in the past and Bruce of the Broch may have to go into overdrive to meet the expected public demand for Scotland’s top haggis product.
“We will be producing them in two sizes to suit different appetites,” said Alistair.
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