Dunfermline Athletic

Social Media Workshop

Friday, 20th Jan 2017

Social Media Workshop, Riverhouse Restaurant Stirling
21st February 2017 10.00am – 3.00pm

This is a Social Media Workshop to help you find better ways to understand and utilise in your business. Book your place now with a call to 01738 637472 or email craftbutchers@craftbutchers.co.uk. Cost £50 per person.

Focus will be on the following - FACEBOOK, TWITTER, INSTAGRAM but opportunities will also be available to answer queries on other matters including:-YouTube, Pinterest and Linkedin

Facebook
● Optimising your Business Page to be found in searches
● What makes a great Cover Picture and how to use this space effectively
● Business page features
● How to create an engaging post – length of post, images, links, hashtags and tagging
● How to gain `likes` on your page
● `Talking About` – what this means and how to increase this figure to create an Engaged Page
● Facebook Insights – learn when is the best time to post and how to understand how well each post is performing
● Videos/Slideshows/Carousels/Canvas - how to really boost your Facebook Page to ensure it is seen by all your followers - for FREE!!
● Your Databases - Value & how to bring them on board!
● Facebook Live - broadcast to your audience
● Facebook Ads - targetting ads to your audience - The Top Tips

Twitter
● Setting up your Twitter account correctly
● Optimising your Twitter account to be found in searches
● What makes a great Header Picture and how to use this space effectively
● Bio – how to sell yourself in 160 characters
● Twitter Search - How to Use Effectively and Why
● How to create an engaging tweet in 140 characters – length of post, images, links & hashtags
● Replies, retweets, mentions, interactions – why these can be key elements in your Twitter engagement strategy
● How to gain `followers` and build an audience
● List Management – what lists are and how to use these to my advantage
● Maximising your Twitter exposure – tips and tricks

Instagram
● Why Instagram is necessary in your Social Media Strategy
● Instagram Business Profiles
● Posting and Engaging
● Building an Audience



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